Common Name
Advertising Requirements for Common Name

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In advertisements, a food should be described by its common name. For example, orange juice from concentrate [B.11.133, FDR] should be described as "orange juice from concentrate" and not "orange juice". After referring to the product by its proper common name at least once in the advertisement, it may be acceptable to use the generic term "juice" or the brand name for subsequent or additional references. Ingredients mentioned in advertising should also be designated by their common names.

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